diff --git a/README.md b/README.md
index f15012d..5c41888 100644
--- a/README.md
+++ b/README.md
@@ -1,9 +1,10 @@
 # IREE: An Experimental MLIR Execution Environment
 
-**DISCLAIMER**: This is not an officially supported Google product. It's an
-experimental playground for low-level/tightly integrated machine learning
-libraries that make use of modern hardware acceleration APIs and techniques (see
-[non goals](#non-goals)).
+**DISCLAIMER**: This is an early phase project that we hope will graduate into a
+supported form someday, but it is far from ready for everyday use and is made
+available without any support. With that said, feel free to browse the issues
+and reach out on the
+[iree-discuss mailing list](https://groups.google.com/forum/#!forum/iree-discuss).
 
 ## Table of Contents
 
@@ -126,20 +127,6 @@
 consider the IREE experiment a success if what resulted was some worked examples
 that help advance the entire ecosystem!
 
-## Non-Goals
-
-*   Replace parts of the supported TensorFlow ecosystem of tools: The authors
-    within Google work closely with TensorFlow and contribute to it regularly.
-    However, IREE is exploring some different angles of the problem and is
-    experimental. We will seek to leverage anything of value that we learn in an
-    appropriate way to make TensorFlow better over time, but the two should not
-    be conflated.
-*   Providing an [SLA](https://en.wikipedia.org/wiki/Service-level_agreement) of
-    any kind: IREE is infrastructure research, not a supported product. If it
-    gains mind-share or traction, we would revisit that in conjunction with
-    finding a more permanent way to align it with the broader constellation of
-    ML tooling.
-
 ## Milestones
 
 We are currently just at the starting line, with basic